There Is No "I" in Team—Branding the Future of NCAA Championship Events

"Talent wins games, but teamwork and intelligence win championships." —Michael Jordan

The creative process is always a collaborative effort, and some efforts require an extraordinarily elevated commitment—as well as a willingness to think differently. I am proud to have been part of such an effort, one of the most visible branding projects in the history of American sports.

Recently, the NCAA unveiled the official logo for the 2016 NCAA Men's Final Four. It will ultimately be joined by what the NCAA has called "an Association-wide rebranding of the NCAA's 89 championships across all three divisions.” Along with the '16 Final Four logo, additional select visual assets have already been revealed, with more to come over the course of the next few months.

I am honored to have been part of an all-star team of sports creatives—working under the stellar leadership of Joe Bosack—who successfully collaborated on this huge project.

The assembly of this veritable Murderer's Row of sports designers—myself, Joe, Fraser Davidson, Skye Dillon, and T.J. Harley—is, to my knowledge, unprecedented. Each of us brought a defined set of skills and years of experience to the table. While we each started the project as individuals, we emerged as a cohesive unit—respected colleagues at the front end of the venture, close friends by the conclusion of it.

Pulling together this kind of team required a unique set of skills and an expansively creative mind—kudos to Joe and to David Haney for successfully navigating this gargantuan project.

For more information on this project visit www.joebosack.com