Wichita Wind Surge

Todd worked with Wichita’s new AAA baseball team to develop a timeless, versatile, and robust visual identity system. The brand is buttressed by a series of secondary and partial marks that all unite to elevate and amplify the overall brand.

The club’s color palette was designated with regional appeal in mind. Navy blue and red are the colors of Wichita’s distinctive and beloved flag. Sky blue pays tribute to Kansas’ wide open prairie skies, which have inspired innovators and dreamers to soar to new heights from time immemorial. Yellow gold is the color of sunflowers, wheat, and summer sunsets—all iconic identifiers of the club’s home region.

Assets include a primary mark, secondary logos and wordmarks, uniform and headwear designs, and a proprietary keyable font, along with retail components, business cards, and brand statement.