The Cardinals’ “Birds-On-Bat” Logo Opened To Mixed Reviews in 1922

The St. Louis Cardinals’ time-honored “birds-on-bat” uniform design is widely considered to be among the classiest in Major League Baseball. More than nine decades of visual tradition have served as the backdrop for eleven World Series championship teams. As I … Continue reading

Branch Rickey Created the Cardinals Uniforms, Then Nearly Scrapped the Dodgers Script Uniforms.

Baseball executive Branch Rickey is, of course, famous for his role in signing Jackie Robinson to play for the Brooklyn Dodgers. But he also famous for adding the “birds on bat” to the uniforms of the St. Louis Cardinals. Rickey, … Continue reading