Sports Logo Case Study #10—The Green & Gold A’s

The tenth in an ongoing series of entries about vintage sports identities. Sports fans, as I have often said, are the most ardent brand loyalists on the face of the earth. There are stories to be told here at the intersection … Continue reading

Sports Logo Case Study #3—1954 Baltimore Bullets

The third in an ongoing series of entries about vintage sports identities. Sports fans, as I have often said, are the most ardent brand loyalists on the face of the earth. There are stories to be told here at the … Continue reading

The 1969 Seattle Pilots—One Team, One Season, Many Uniforms

The Seattle Pilots occupy a unique space in the modern annals of Major League Baseball. They played only one season—162 games—in their sole campaign in the Pacific Northwest, wearing some of the most distinctive uniforms in the history of professional … Continue reading