The A’s and Their Elephants, Together Since July 10, 1902

I recently received a Twitter inquiry about the Oakland Athletics’ uniform sleeve patch. The A’s sport the symbol of an elephant on their uniforms, a visual association that dates back to the franchise’s second season. Why an elephant? Hardly a symbol of athleticism, the Athletics’ elephant … Continue reading

Sports Logo Case Study #10—The Green & Gold A’s

The tenth in an ongoing series of entries about vintage sports identities. Sports fans, as I have often said, are the most ardent brand loyalists on the face of the earth. There are stories to be told here at the intersection … Continue reading