The Wearin’ of the Green in Pro Sports—5 Historical Notes

1) The 1971 ABA Floridians celebrated St. Patrick’s Day with special uniforms. The Floridians, an ABA team that played home games in Miami Beach, Tampa, and Jacksonville, did not wear green. They did wear black, magenta, and orange. And they celebrated … Continue reading

Sports Logo Case Study #5—Mr. Red

The fifth in an ongoing series of entries about vintage sports identities. Sports fans, as I have often said, are the most ardent brand loyalists on the face of the earth. There are stories to be told here at the … Continue reading