Sports Logo Case Study #10—The Green & Gold A’s

The tenth in an ongoing series of entries about vintage sports identities. Sports fans, as I have often said, are the most ardent brand loyalists on the face of the earth. There are stories to be told here at the intersection … Continue reading

The Tale of the Dodgers’ Red Uniform Numbers and the “Shot Heard ‘Round the World”

The Los Angeles Dodgers’ home uniforms are a harmonious visual symphony of vibrant royal blue and crisp, clean white, punctuated by bold red uniform numbers. A 1989 Sports Illustrated article quoted former Dodgers pitcher Tommy John as saying “You know what makes … Continue reading