Sports Logo Case Study #1—Montréal Expos — 19 Comments

    • The Kid…the first Expo cap on a Hall of Fame plaque in Cooperstown, now a street in Montréal has been named for him.

  1. I’m also very fond of the Expos’ second set of uniforms. Although they implemented the trends of the time (‘racing stipes,’ stylized number font, light blue roadies), I loved that they kept the traditional button-up jerseys and belted pants. When I was a kid, something was really appealing about the Expos’ unifomrs, not sure if it was the colors, the bold trim, how the caps complemented the jersey/pants…

    Funny that the 1984 USA Olympic baseball team’s uniforms practically copied those worn by a French Canadian team!

    • Ross-I agree, a new generation of jerseys for a new decade—first worn in 1980. A nice update. And a trend-setter in the racing stripes department with the Mets, Indians, Astros, Mariners, and others following suit in the years to come. Do your 1971 Dodgers road jerseys count there?

      I remember being kind of surprised and disappointed with the switch to red numbers and red road “expos.” Red against powder blue struck me as a bad design call, even then.

      Those 1984 USA jerseys always struck me as weird, a read hodgepodge of styles with the Expos’ numbers seeming especially mismatched.

      • No one remembers the 1971 road uniforms! Probably because the Dodgers were horrible and that was a very forgettable era between the great teams of the 60s and 70s. I actually liked them, I thought they were a better road uniform than the essentially gray version of the homes (no piping or outlining) they wore on the road until 1977.

        Back to the Expos… the red on light blue lettering did look odd. It looked a little better when they added the royal outline a few years later, but still a curious decision.

        Was personally a bit sad when Montreal went to the more conventional baseball look (road grays, pinstripe homes, solid caps). I appreciate the traditional uniforms of the Dodgers, Yankees, Tigers, etc, but I also have an appreciation for the eccentric ones like the old Astros, Pirates, White Sox and all-red Indians. Maybe it’s because I grew up watching baseball in the 80s, but I really feel baseball uniforms are a little boring now. Too much navy and a lot of the same old trim patterns.

        • The uniforms of the 70s represented a perfect reflection of a society and a nation in flux, an explosion of color and polyester that broke away from the previous generation in a big way. There was a wonderfully spontaneous naiveté involved with these identities that inspired me to do what I do today, and it sounds like the same can be said for you, Ross.

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  3. I was told as a youth that the Expos logo had a few meanings all going on at the same time
    1. a big stylized M for Montreal
    2. a small e for Expos
    3. as an acronym for the saying “Everyone Loves Baseball”. The red e is for everyone, the white l for loves and the blue b for baseball.
    Given that this was the first “international” baseball team now playing in the major leagues, the idea of “everyone” (as in globally) makes perfect sense and of course the saying perfectly sums up this new feel-good moment of baseball expansion – everyone loves baseball. A very ’60s/summer-of-love-kind-of-thing to opine, no? I miss Les Expos! Go ‘Spos Go!

    • That’s a new theory to add to the list-I like it! I was at the Expos’ final ever game, 2004 at Shea Stadium. Very sad to see them go away, a unique franchise with a unique look that brings back warm memories whether you were a fan of the team or not.

      • I always loved when the Jarry Park announcer would put a nice pause in the name of the Expos catcher – “now batting John Bocc (pause) abella!”

  4. I was never a fan of the racing stripes, and kind of liked the clean look of the original Expos uniforms. However, I especially disliked the switch to red letters and numerals on the road jerseys. The blue numbers with white outline worked best on the powder blues. But I always liked that original number font. I think the Kansas Jayhawks basketball team used it for a time as well.

  5. I am not and never was a Montreal/Washington baseball fan, but as an artist picked up my cap when visiting the stadium in Montreal because I liked the design, Now, what I like to tell people who comment on the cap, is that when you turn “M” upside down, you have a “W”. Ironic…maybe?

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  7. Well, I’ll be damned. As a kid, I thought their logo read “Jb”, and I just assumed it was French for something I’d never understand. Now that I know it’s there, I can see the letter “M” in that sucker, but I had to look long and hard to see it. I suppose they’ll always be the “Jb Expos” to me.

    • Same here.. all my life I’ve referred to them as JB Expos… and I’ve looked at many sites regarding this and you are the only one besides me that thought the same about this logo.. hhhhhmmmm¿?

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