Todd Radom is an independent graphic designer specializing in branding for professional sports franchises and events. Todd’s work includes the official logos for Super Bowl XXXVIII and the 2009 NBA All Star Game, as well as the graphic identity for Major League Baseball’s Washington Nationals and Los Angeles Angels. Among the leading designers in the professional sports industry, his two decades of work with the NFL, NBA, and Major League Baseball have resulted in some of the most familiar icons of our popular culture.
Born in New York City in 1964, Todd is a fourth-generation working artist. He has been inspired and intrigued by the iconography and visual culture of American sports, particularly baseball, since childhood. A series of his baseball ephemera themed illustrations was publicly exhibited in 1979, when he was only 15.
Todd attended the School of Visual Arts and received a BFA in Graphic Design, graduating in 1986. He set off on his own independent professional path in 1990 and has never looked back. In addition to his sports branding work, he continues to work on a range of projects, from poster and book jacket design to apparel design and corporate identity.
Todd is regarded as an expert on graphic design for professional sports, the aesthetics of baseball, and the dynamics of brand loyalty between consumers and professional sports franchises. He regularly speaks to design groups, professional conferences, and to colleges about his work and creative career. Todd makes frequent media appearances, most recently on ESPN College Gameday
, and NPR. He has been profiled or quoted in many publications, including the Washington Post,
the Chicago Tribune, Fast Company, Sports Illustrated, ESPN The Magazine, HOW Magazine
and Print Magazine
. Todd has written about sports brands, branding, and visual history for The New York Times
and for Sporting News.
In 2015, Todd served as co-curator of “The Sports Show” at the SVA Chelsea Gallery in New York, a sports-themed gallery exhibition of more than 140 works from 32 different artists, representing a range of creative disciplines.
Todd currently serves as Chairman of the Board of the SVA Alumni Society. He also volunteers for the Baseball Assistance Team, an organization dedicated to assisting members of the professional baseball community who are in need.